The best keyword tools: find the right keywords

Web marketing strategies are key to identifying customer needs and intercepting new market trends. Consumer buying behavior is undergoing constant change-that is why research that relies on keywords is always useful.

The words, phrases, and questions used by the public in search engines are important to learn about the products, services, or answers they need. Gathering this data can be conducted through keyword research, which gives access to a certain amount of valuable information. These can be exploited with a view to optimizing SEO strategies, creating ad hoc Ads campaigns or creating attractive content.

In this sense, you can take advantage of many free tools that can help in the analysis of search terms, related keywords and long tail keywords. Tools that we will elaborate on below.

Table of contents:
SEO Tools: what are they?
How to choose the right keywords
SEO tools: benefits and features
The most used tools
Semrush
Google Ads
AlsoAsked
Keyword.io
Dizy
Ubersuggest
Google Suggest
SeoZoom
Google Search Console
Google Trends
Bottom line.
SEO Tools: what are they?
First of all, we can define an SEO Tool as a software, platform or extension capable of analytically examining, monitoring and evaluating the various optimization and ranking activities of a website. This amount of information allows for guidance and improvement of marketing strategies in SEO and market mapping, testing the pulse of consumers and capturing their movements online.

How to choose the right keywords
Keywords certainly cannot be invented, but are the result of thorough and meticulous research. The goal is to identify the right keywords, those that:

• bring qualified traffic
• are related to the products or services you offer
• have a substantial search volume
• are not already overused, so that there is not extreme
• competition from content placed in search engines for the same keyword

SEO tools: benefits and features
The use of a service developed for SEO allows you to obtain significant benefits, which can be identified not only in better ranking in search engine results, but in many other aspects that are often underestimated. Let us, therefore, try to analyze them.

Search speed. One of the strengths of a tool geared toward deriving data through keyword research lies in its ability to provide useful information in a short time.

Monitoring. Thanks to algorithms and connection to different platforms, an SEO Tool can intercept market trends in real time. This feature makes it possible to understand users’ needs early on and, consequently, work on a product or service to respond to their needs in advance.

Cost. In recent years, thanks to the great expansion of SEO optimization tools, quality services can be found at a low cost. Although there are also SEO Tools that are completely free, relying on paid services is still the ideal solution for obtaining even more accurate information.

Ease of use. Setting up and using a service aimed at keyword research is extremely simple. Doing it successfully is more complex, which is the other side of the coin: it can be time-consuming and you need to have a good level of knowledge about data analysis.

Extensions. Although some Keyword Tools are really extensions, one of the most interesting advantages lies in being able to add these features to other applications.

Marketing strategy. As we have already pointed out, adopting these tools allows you to improve and revise your marketing strategy in the process. Using keyword analysis, it is possible to understand consumer trends and needs. Intercepting users’ needs and habits facilitates the creation of ad hoc strategies that can truly stimulate the users’ sphere of interest.

The most widely used tools
The benefits of a Keyword Tool are obvious, but not all have the same features and potential. We will consider a few valuable tools to help you outline what may be the most appropriate solutions for your needs.

Semrush
One of the most widely used tools is Semrush, which is excellent especially for search engine optimization and advertising.
By typing in what you are interested in, the tool allows you to derive related keywords and search intent (or search intent), i.e., the implicit, since often not overt, reason for conducting a specific search.
In addition to these features, Semrush also allows you to enter the URL of the websites you want to monitor, extrapolating the most interesting keywords from an SEO perspective.

Google Ads
Google Ads integrates the Keyword Planner to conduct keyword research. This tool is useful for facilitating the user in identifying keywords and related search volumes when creating and developing an advertising campaign. The Google Keyword Planner can show the most relevant keywords for your business and indicate how often certain words are searched for and how their searches have changed over time.

AlsoAsked
This tool provides related queries closest to a given user’s query, allowing you to align your content with the topics of greatest interest, and show search engines that your pages are likely to be the best possible result.
Trends can also change on an hourly basis: AlsoAsked is one of the tools through which you get real-time search results, showing what your audience wants to know at a specific time.

Keyword.io
This is a tool capable of investigating keywords used mainly on Alibaba and YouTube platforms.
It can be implemented free of charge and provides good accuracy in keyword research. It is recommended to employ it mainly on the platforms just listed to get accurate results in accordance with real trends.

Dizy
Those who are looking for a professional tool capable of helping to write quality SEO-optimized texts will find Dizy a level-headed solution. It is mainly used by writers who orient their content on SEO copywriting.
Dizy’s goal lies in identifying the most used terms related to a specific keyword. This tool will not only go on to list synonyms, antonyms, adjectives and alternatives to the words you are interested in, but will also provide suggestions for improving every aspect related to copywriting.

Ubersuggest
This tool is among the first to pave the way for long tail keyword research. But while its main function initially was to define long tail keywords, it is currently also an excellent resource for checking search volumes for a given country.
By installing it on your browser, Ubersuggest allows you to get the most up-to-date data on keyword, CPC and competitor search volume for all your queries with just one click. The moment you do a search on Google, YouTube and Amazon, this tool allows you to see useful and up-to-date data on the query.
Some features are free, more advanced features require a paid version.

Google Suggest
Those who use Google on a daily basis can make use of a particularly interesting tool: Google Suggest, which offers the possibility of testing the most popular queries by taking advantage of the internal search suggestions feature.
When doing a Google search, the words that appear in the top positions of the query are the ones that are potentially most useful for creating content from an SEO perspective.

SeoZoom
As it is easy to deduce from the name, Seozoom is the ideal solution for those who need to perform targeted keyword research. The way it works is very similar to the aforementioned Semrush; in fact, it allows you to get information about the most searched trends and keywords used by competitors.
Analyzing the keywords used by competitors offers an excellent maneuvering solution for planning one’s marketing strategy in a more functional way.

Google Search Console
One of the most widely used and effective resources for keyword monitoring is undoubtedly Search Console. This tool allows webmasters to analyze the indexing status on Google and the SEO aspects of their websites, providing insights into which searches bring a higher incidence of organic traffic.

Google Trends
This tool is the most widely used by copywriters. In addition to defining the trends of the moment, it allows you to analyze local data, charts, and most importantly, compare information with interactive diagrams.

Bottom line.
Keyword research is an essential activity for your website or blog. It supports you in creating new content that may be most interesting to your audience, so you can capture as much traffic as possible. By leveraging keywords wisely and naturally in your pages, you will be appreciated not only by users but also by Google itself, which will reward you with a better ranking on SERPs. You can further refine your search engine ranking by outsourcing your website to a hosting that promotes high performance in security and speed.

A service that allows you to keep your website’s performance high can really make a difference: improve visibility, increase the number of conversions, and boost your business. Choose the hosting plan that meets your needs.