How to choose the right template for an eCommerce?

Choosing the right template for your eCommerce portal is not to be underestimated: it should best represent your business, ensuring high performance and impactful graphics and design aligned with your brand identity.

Templates for eCommerce provide structure to your site, saving you time and work.This way you can focus on customizing your online store, improving its design and functionality.
Templates usually offer features specific to eCommerce portals such as a pre-built home page, product page design, and navigation menu structure. You will be able to update the colors, upload images, videos and sliders, insert products and all the relevant directions by creating additional pages.

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Table of Contents:
What are the advantages of using an eCommerce template?
What factors to consider when choosing a template for eCommerce?
WooCommerce: which themes to choose?
The best free themes
The best paid themes
What are the advantages of using an eCommerce template?
Using a pre-existing template saves time, as you will already have a starting base that you can customize according to your preferences. This is a rather obvious advantage especially for those who do not have adequate programming skills.

What factors to consider when choosing an eCommerce template?
Compatibility. Before choosing a template, make sure that it is compatible and integrates seamlessly with your chosen platform or CMS. A quality theme should also be compatible with WordPress plugins to add extra features and functionality to the online store as needed.

Brand. The template design should be consistent with your brand identity.

Responsive design. Almost all templates for online stores are mobile friendly: nowadays most traffic comes from smartphones and having a responsive site is essential. As such, many themes are optimized for mobile devices by default.

Basic functionality. The template will need to provide at least the basic functionality of an eCommerce, such as product page and menu structure. It will also need to be able to integrate tools for the check-out path.

Advanced eCommerce functionality. Templates that also give the ability to set up advanced eCommerce features, such as similar-product recommendations, cross-sell or up-sell, and coupons, are very useful: this will help increase sales.

Costs. The wide choice allows you to go for either free or paid templates. The former often include third-party logos on the eCommerce portal, the premium ones offer features to add more functionality to the site.

Updates. A template updated regularly by its developers is one that responds to any security issues that, over time, could contribute to exposing your website to vulnerabilities.

WooCommerce: which themes to choose?
WordPress is the most popular CMS for building websites, and with the installation of WooCommerce, you can start a top-notch eCommerce. We propose, below, some of the most widely used themes.

The best free themes
Looking for a free template to start your online store?

Storefront. Storefront is one of the most popular free themes because it is made by the developers of WooCommerce themselves, thus ensuring maximum compatibility. It is a responsive theme that provides essential features for an eCommerce such as “most viewed,” “recently viewed” and “products on sale” sections.

.eStore. eStore is a theme from ThemeGrill: it offers a minimalist design, many options to customize your online store in order to make it original.

Astra. Astra is a fast-growing theme that offers simplicity and high eCommerce customization.

Generatepress. The theme focuses on speed, usability and accessibility. It prioritizes the essential elements of your website to achieve optimal performance, generate traffic and conversions.

Snow. Lightweight and with a minimalist design, the theme is customizable and has code that is fully optimized for SEO. Neve is responsive and offers the resources to speed up your checkout process using some of the optimized checkout layouts.

Best paid themes
Divi. It is one of the best theme options, perfect for making the website without writing code. Thanks to the Visual Builder you can work directly on the page displayed by users by using the drag-and-drop feature. Responsive and with over 160 pre-packaged website layouts, one of the biggest advantages is the ability to do automatic A/B testing on call-to-actions to see which one performs the best.

Port. It is one of the most popular themes offering numerous drag-and-drop design elements such as call-to-action, FAQ, portfolio or countdown. The huge library of available layouts is perfect for finding the most suitable one, especially in the case of an e-commerce portal.

Flatsome. This is another well-known theme for building an e-commerce: optimized for both sales and speed, the Visual Builder offers numerous design elements such as videos, sliders and portfolios. A positive aspect is the extreme customization of the product pages in all their parts, to better diversify the pages giving a unique touch to each one.

TheGem. This lightweight, easy-to-use theme offers optimal performance and speed. It allows you to create layouts that suit your needs, and the main band is a rollover effect.

Metro. Its intuitive interface helps give you a smooth user experience; the elegant and simple design allows your content to stand out

Choosing the right template is not to be underestimated for an eCommerce that performs well and, at the same time, aligns with your brand identity.