Digital Trend 2023: what to expect

Are you ready to discover the 5 digital trends of 2023? Get inspired by what’s new in the digital sphere, which can be an inspiration to boost your business.

Currently, there are more than 5 billion people surfing the Internet, and social media users have reached the 4.7 billion mark. We can expect that about two-thirds of the world’s population will be connected by the end of 2023.

Let’s find out what’s new together, starting with a study by DataReportal, Hootsuite, andWe are Social.

Table of Contents:
Metaverse
Messenger marketing
TikTok
Wearable devices
Generative AI and “artificial creativity”
Metaverse
Already during 2022, the metaverse has carved out a relevant space in the strategic dynamics of large companies. However, at least for now, the signs seem to point toward a clear trend that places the metaverse closer to the gaming world.

Indeed, the data suggest that it may be some time before virtual reality clearly extends its reach, particularly influencing the online shopping experience.

Messenger marketing
With 700 million monthly active users, Telegram represents an increasingly attractive opportunity for marketers.

Even small and medium-sized businesses are adopting messaging platforms to strengthen customer service, as there is a good chance that this activity will help improve the user experience.

In this scenario, the Business version of WhatsApp was also among the 10 most downloaded in the second quarter of 2022.

TikTok
Over the past two years, TikTok has gained real momentum. The user base grew by more than 5 percent in the period between April and July 2022.

The average time spent on TikTok is the highest among all social media and, because of this, it is the focus of marketing strategies by major brands. With the right content and a dose of creativity, the platform can help reach millions of people and give your brand visibility.

Wearable devices
Wearable devices could be the most influential technologies in 2023. In fact, the percentage of people who own a smartwatch has increased by 60 percent in the past two years.

To put this rise in context, just consider that those who own a wearable device outnumber people who have a game console. But the future of wearable devices is not just about what’s on our wrists.

Virtual reality viewers are still uncommon, but they have the potential to revolutionize digital experiences.

Generative AI and “artificial creativity”
We can expect AI to generate big changes in 2023 as well. Trends suggest that the potential of tools such as DALL-E and Midjourney will continue to accelerate next year.

Technology that can create images in seconds from text descriptions will also reshape the relationship with creativity.

What do you think of these trends? Which ones would you add to the list?