How to optimize title tags for SEO purposes

Among the various SEO optimizations required to increase the click-through rate (CTR) and gain traffic to your website, blog or e-commerce portal, tag tiles assume a decisive role with regard to on-site optimization and related SERP ranking.

Table of Contents:
What is Tag Title?
How to create an effective tag title from an SEO perspective?
Why are title tags important?
How to insert the Tag Title on WordPress?
What is the Title Tag?
The title tag is one of the main meta tags, which is one of the most important elements for web page optimization.
It is a string of text that, according to Google’s own definition, provides users with quick information about the contents of a result and why it is relevant to the query.

Shellrent title tag on Google
In this image, both the title tag and the meta description are explanatory of the service offered and optimized not only for the user but also for the search engine.

How to create an effective title tag from an SEO perspective?
There are no unique and predetermined rules but simple suggestions derived from the numerous testimonials of SEO experts. In general:

• Adopt a specific title tag for each page;
• The title tag should be short: as a length it is good to stay within 60/70 characters;
• The title tag should be descriptive highlighting what you will find on the referring page and why the page is useful;
• Place keywords appropriately: for Google, the terms found at the beginning of the tag are the most relevant;
• Do not soak the text with keywords: so be careful not to do keyword stuffing.

The supporting element to the title is the meta description. It consists of a short description, placed below the title tag, to highlight the purpose of the page and the benefits to the user.

Why are title tags important?
Title tags are a crucial factor in helping to understand what a web page is about:

• help search engines understand page content, thereby being able to index and rank the page on the SERP;
• they are the first element the user sees following a search. In fact, we often do not even stop to read the meta description and are guided by the title. If it reflects the objective of the search, it will certainly be more immediate to visit the link;
• are displayed on social media the moment an article is shared;
• are a ranking factor and influence the click-through rate (CTR);
• they are an excellent touchpoint for stimulating users’ curiosity and clicks, regardless of ranking.

How to insert Title Tag on WordPress?
Inserting the title tag on WordPress is very simple, especially if you use the most popular plugin: Yoast SEO.

• In the SEO Title section you will need to enter your title tag (i.e., the H1 title you chose for your article, for example).
• In the Slug section enter the focus of your topic, separated by hyphens.
• In the Meta description section, enter a summary sentence that explains your topic and intrigues users.

SEO is therefore one of the main activities to generate traffic to your website and make it easier for users who are looking for information to find you, starting the optimization process right from the title tags.